Smoothie Labels
Smoothie product moves around more than anything else in the freezer aisle. A frozen pack gets bought frozen, carried home warm, and put back in a freezer. A ready-to-blend pouch may sit in a chiller for a week and a freezer after that. Every one of those moves puts water on the outside of the pack, and water is what takes labels off.
Pouches, cups and bottles
Stand-up pouches are the awkward shape. They are curved in two directions at once, they have a seam running up the side, and they collapse as the contents are used. A label sized for a flat artwork will flag along the seam within a day. Conformable stock handles it, and keeping the label clear of the seam handles the rest. Rigid cups and bottles are easier and give you the option of a clear label, which suits a product whose colour is doing the selling.
Underneath all of them the adhesive is the same: FDA approved, food-grade, applies down to −20 °F onto packaging that is already frozen, and holds to −60 °F. Facestock stays synthetic, BOPP or polyester, because paper will not survive a pack that thaws and refreezes.
Frozen and chilled from one artwork
A lot of smoothie brands sell the same blend in both a frozen pack and a chilled one. If that is you, it is worth speccing one label that is happy in both rather than running two. The frozen version sets the requirement, so build for the freezer and the chiller comes free. That also means one artwork, one stock and one set of proofs to keep straight.
Blends, short runs and batch coding
Smoothie ranges turn over quickly and most of them are blends, so the SKU count climbs faster than the volume does. No minimums here, so a new blend can go out as a small trial run instead of a pallet you have to believe in. Lot codes, pack dates and best-before print variable on the same pass. Send us the copy you want on the pack and we will set it at the size the pouch allows; what your product is required to declare is a question for your regulatory adviser rather than for us.
Custom printed or blank DIY smoothie labels
Printed in full colour on our own press, or blank freezer-rated sheet labels you run yourself. Free samples are worth taking before you commit on a pouch, because a seam is the one thing a sample sheet will tell you about that a spec sheet will not.
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Popular label formats
Rolls, sheets and die-cut shapes — paper, coated paper, waterproof poly and more.
Need custom smoothie labels?
Tell us your product, size and quantity — we'll recommend the right material and send free samples.