The wine bottle label "vertical," as we call it in the industry, has recently become one of the more challenging and competitive categories in the printing field. Fortunately, it's also quite extensive. While we don't specialize in wine bottle labels at Etiquette Systems, as some label manufacturers do, we do have experience in the field and we make lots of other beverage labels—for everything from spirits and juice to sodas and energy drinks. We're up to the challenge of labeling whatever concoction you've brewed up, even stuff as exotic as Vietnamese seahorse tonics and deer penis wine. Whatever you've got, we've got the wine labels for it!
(And no, we are not making up either of those beverages.)
The basics of wine bottle label making are simple enough: you need a substrate and adhesive that can handle liquid spills, first of all, without slipping or turning to mush. That's standard for beverage and wine labels, of course, but you've also got to keep in mind other sources of moisture, like condensation from bringing the bottle in and out of a cooler, or standing it in a bucket of ice. There are special substrates specifically made for just that, particularly for champagne and similar sparkling wine bottle labels. And of course, the carbonation in such wines can't be allowed to damage the bottle label or its all-important branding and dating information. Fortunately, we're up to that challenge with wine label materials formulated for high tack and durability even in wet and moist situations.
The real challenge for any beverage labels, especially custom wine bottle labels, is standing out from the crowd. And unless you're just labeling your last batch of homemade lingonberry wine (mmmm), you definitely need a custom printed wine label. A splash of color, especially on a pale or black background, can catch the eye even when a fancy logo can't. Of course, distinctive branding is also important for wine bottle labels, for those scanning for their favorites. And the varietal type should be easily visible, as should date of bottling. Someone looking for a Pinot Noir '05 might be a bit annoyed if they end up with a Pinot Grigio '08 because the wine bottle label wasn't as clear as it might have been… and irritated consumers are less likely to buy again.
As with any popular commercial product, a little flash on a wine bottle label doesn't hurt as long as it doesn't interfere with the basic info, or if it makes it even more obvious. Literal flash can be had with our foil-stamped metallic labels, while well-designed transparent labels will fade into the background, giving the bottle something of a bare look that pushes the lettering and logo to the fore. These clear labels also provide a less impeded view of your product, which is especially important if it has a unique look or contents… kind of like the famous worm in the tequila bottle, or that prehistoric-looking seahorse in that Vietnamese tonic wine we mentioned before. For some reason, people love seeing those!
We'll be pleased to help you design and produce the wine bottle labels of your dreams, no matter how odd those dreams may seem to us. (We still haven't gotten over the deer penis wine. We wish we could. Really.). Just ask for a quote based on the size, shape, and numbers of wine labels you need, tell us how we can help with the images, and we'll send you a quote right away. Now, we can't guarantee your Peanut Butter Cabernet or Desert Scorpion Grigio will be a hit, but we can make sure people take notice of it when we help you design and make your wine bottle labels.
And if you do bottle a Peanut Butter Cabernet or Desert Scorpion Grigio, rest assured, we'll be first in line to taste it. Just remember, you have to pick us for your wine bottle labels for those two varietals, since we invented the ideas!
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