As a mom raising a teenage girl, I often find myself standing in the aisle at Target trying to pick something out for my daughter that she will accept from me. Whether it’s deodorant, teeth whitening strips, acne medication, makeup wipes, protein bars or a tasty beverage the more unique the packaging and labeling the better chance I have that she will receive my choice with the words, “Wow Mom this is pretty cool, thanks!” Instead of, “Why did you buy THAT”?
Even though we females do not like to openly admit it, “pretty packaging” means something to us. The more unique the packaging and labeling, the more we ladies gravitate towards a product. Now don’t get me wrong, price is always an important part of the equation as well. No matter how attractively a product is packaged and labeled if the price is sky high it’s a deal breaker. But if the price is comparable then pretty and unique looking will win every time. It’s not rocket science, it’s just nature. When I shop for my daughter, I apply this principle in the hopes that I won’t end up returning what I bought for her and I must say 9 out of 10 times it works like a charm! After all doesn’t the nursery rhyme say that girls are made of sugar and spice and everything nice!